Co-founder and chief executive Mark Zuckerberg made the announcement, saying the number is “humbling.”
“This morning, there are more than one billion people using Facebook actively each month,” he said in a statement.
“If you’re reading this: thank you for giving me and my little team the
honor of serving you. Helping a billion people connect is amazing,
humbling and by far the thing I am most proud of in my life.”
Interviewed on the NBC Today show, he called the number a major achievement.
“To be able to come into work every day and build things that help a
billion people stay connected with the people they care about every
month, that’s just unbelievable,” Zuckerberg said.
Facebook said it reached one billion monthly active users on September
14 at 12:45 pm Pacific time. That includes 600 million mobile users.
In its last update in June, Facebook said it had 955 million users including 543 million using mobile devices.
The California company launched a hotly anticipated public offering in
May, but has seen its share price tumble amid concerns that it may not
be able to grow revenues as users migrate to mobile devices.
Facebook shares, which hit the market at $38 in May, rose 1.2 percent early Thursday to $22.06, having fallen by more than half.
In the NBC interview, Zuckerberg said the company was moving forward despite some rough patches.
“Things go in cycles. We’re obviously in a tough cycle now and that
doesn’t help morale, but at the same time, you know, people here are
focused on the things that they’re building,” he said.
“I mean, you get to build things here that touch a billion people, which
is just not something that you can say at almost anywhere else, so I
think that’s really the thing that motivates people.”
Analysts are divided on whether Facebook can leverage its massive user
base for advertising and other revenues and still remain loyal to
Zuckerberg’s goal of making it a service to connect the world.
Trip Chowdhry at Global Equities Research remains bearish on Facebook,
saying the company has failed to come up with a credible expansion plan.
“OK, one billion users, now what? How do you monetize them?” Chowdhry told AFP. “The problems with Facebook remain the same.”
But Lou Kerner of the Social Internet Fund says the market is underestimating Facebook’s ability to drive revenues higher.
“While Facebook continues to grow its user base, recently surpassing one
billion active members, the law of large numbers means that user growth
is slowing,” he said.
“However, engagement per user continues to grow rapidly, and that’s the metric that will increasingly drive revenue.”
Since Facebook’s launch, users have produced over 1.13 trillion “likes,”
some 140 billion friend connections and have uploaded 219 billion
photos.
The social network has also seen 17 billion location-tagged posts,
including check-ins, and 62.6 million songs which have been played 22
billion times.
The median age of the user is around 22, according to Facebook.
According to the independent website Social Bakers, the largest number
of Facebook users are in the United States, over 166 million, followed
by Brazil (58 million), India (55 million), Indonesia (47 million) and
Mexico (38 million).
Zuckerberg, in an interview with Bloomberg Businessweek released
Thursday, said the company was taking the new milestone in stride.
“We don’t want to overly celebrate any particular milestone, so what we do is we have hackathons,” he said.
“So people will be thinking of ideas and working on prototypes and
things that we’ll need to do to help connect the next billion people,
which I think is pretty cool.”
The growth figures have been clouded by concerns about dubious accounts.
Facebook’s own figures show as many as 83 million may come from dubious
sources — duplicate accounts, pages for pets and those designed to send
spam.
Some 8.7 percent of the accounts may be dodgy, the company said in its
quarterly filing with the US Securities and Exchange Commission.
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